Summary
This case study outlines the recruitment strategy implemented by Cielo in partnership with UTHealth Houston to hire behavioral health nurses for a new psychiatric hospital. The objective was to hire 150 nurses within a year, addressing the challenge of staffing a facility that would expand the hospital's capacity to 538 beds. Cielo utilized its expertise in healthcare recruitment and developed a marketing strategy that leveraged UTHealth Houston's employee value proposition. The campaign highlighted the hospital's strong culture, competitive benefits, and career growth opportunities, attracting over 300 qualified applicants. The collaboration resulted in an impressive 64% interview-to-offer ratio and 125 nurses hired five months ahead of schedule. Additionally, the average time to fill positions was reduced to 17 days, demonstrating the effectiveness of Cielo's targeted recruitment efforts and proprietary technology, Cielo TalentCloud, which facilitated efficient candidate engagement and decision-making.
