Summary
This document is a case study detailing the partnership between Brickstarter, a vacation rental property management company, and Circlewise, an affiliate marketing solution provider. Brickstarter specializes in identifying and managing profitable vacation rental investments, ensuring security through real estate assets. The company faced challenges in establishing reliable traffic sources, implementing flexible technology, and obtaining high-level business support. Circlewise's affiliate solution was identified as a suitable match for Brickstarter's needs, enabling them to adapt to various publishers and scale their business effectively. The partnership provided Brickstarter with a growing database of relevant publishers, flexible pricing models, and professional advice to enhance their offerings. The performance metrics from May 2019 to May 2020 indicate over 50 active traffic sources across 70 countries, with a 67% conversion rate from registration to investment. The case study emphasizes the importance of strategic partnerships in navigating the competitive peer-to-peer crowdfunding market.
