Summary
This guide outlines the components of a modern analytics stack designed to enhance decision-making within organizations. It begins by defining the purpose of an analytics team, emphasizing the importance of creating a feedback loop between the analytics team and the rest of the organization. The document details various tools that comprise the analytics tech stack, including Customer Relationship Management (CRM) systems, digital organizing and outreach tools, marketing tools, reporting tools, data warehouses, and analytics workbenches. Each tool is described in terms of its purpose, user personas, and considerations for effective implementation. The guide also discusses the ideal integration of these tools to foster collaboration and improve data-driven decision-making. Additionally, it highlights the value of a cohesive analytics stack in providing a comprehensive view of organizational outreach and supporter engagement, ultimately leading to optimized programs and resource efficiency.
