CJ Affiliate

Overview

CJ Affiliate, founded in 1998 and headquartered in the United States, operates within the Business Services industry, specifically in the Advertising and Marketing sector. The company focuses on providing marketing services that enhance the effectiveness of affiliate marketing strategies. CJ Affiliate's expertise is highlighted in their published document, which discusses the complexities of Media Mix Modeling (MMM) in relation to affiliate marketing. This guide, authored by key personnel in data science and client development, addresses the challenges of measuring affiliate marketing success alongside other marketing channels. It emphasizes the importance of analyzing historical data to optimize marketing budgets and improve decision-making. The document outlines the benefits of MMM while also acknowledging its limitations, particularly in accurately measuring the performance of smaller budget channels. CJ Affiliate's commitment to empowering businesses with data-driven insights is evident in their approach to addressing common questions and challenges faced by marketing leaders regarding affiliate marketing measurement. With a workforce of 501 to 1,000 employees, the company generated revenue of approximately $170 million.

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