Summary
This document is a methodology report detailing the GivingPulse research project aimed at understanding generosity behaviors and sentiments. The report outlines the research background, goals, and methodology used to gather data through weekly surveys. It describes the sample population, which includes individuals aged 18 to 85 living in the U.S., and explains how the sample is recruited and weighted to ensure representation. The report also discusses the survey design, including a fixed standard questionnaire and a flexible section for ad hoc questions. Additionally, it presents the generosity taxonomy used to categorize different types of giving behaviors and recipient types. The analysis methodology section explains the clustering technique employed to identify distinct generosity profiles among respondents. The report aims to provide insights into the nature of generosity and how it evolves over time, contributing to a broader understanding of giving behaviors in various contexts.
