Worldwide Cloud and Applications-Centric Marketplaces 2023 Vendor Assessment

This technical report presents the IDC MarketScape assessment for worldwide cloud and applications-centric marketplaces in 2023. It features an evaluation of various vendors, including Amazon, based on specific inclusion criteria that ensure the marketplaces are fully commerce-enabled and support SaaS business models. The report outlines the significant growth in cloud marketplaces, driven by changes in buyer behavior and increasing cloud budgets. It discusses how these marketplaces provide a centralized platform for buyers and sellers, enhancing the purchasing experience through community interactions and peer reviews. The report also details the evolving landscape of B2B technology marketplaces, emphasizing the importance of integrating these platforms into procurement workflows and leveraging innovations such as AI for improved customer experiences. Additionally, it provides recommendations for technology buyers to maximize the benefits of these marketplaces, including engaging early in the buying process and utilizing marketplace innovations for procurement transformation.