Point of Sale Analysis and Customer Insights

This case study presents a detailed analysis of point of sale (PoS) activities for a manufacturer of personal care products. The objective is to audit the availability of their hair care products across 3,650 PoS locations in five European countries. The study outlines the tasks involved, including assessing product availability, capturing photographs of product shelves, and evaluating the quantity and placement of products. It also examines competing products present at the PoS. The report generated from this analysis is stored in a data bank and can be customized for further insights. Additionally, the document discusses the methodology of data collection through Clickworkers, who gather real-time information and provide comprehensive monitoring of PoS activities. The findings aim to enhance marketing strategies and optimize product placement based on customer behavior and competitive analysis.