Cognism is a business intelligence software company based in the United Kingdom, founded in 2015. The company employs between 501 and 1,000 individuals and has reported revenue of approximately $84 million. Cognism specializes in providing solutions that enhance demand generation and lead capture for businesses. One of its published resources is a guide titled "DG Playbook - Capture Demand M2 L2," which serves as a practical tool for organizations looking to improve their demand generation strategies. This document, released in August 2023, reflects Cognism's focus on offering actionable insights and methodologies to optimize business processes in the realm of demand capture. The company operates within the broader software industry, specifically targeting the business intelligence sector, and aims to support organizations in leveraging data for informed decision-making and strategic growth.