
Cognizant
AI-Driven Consumer Behavior and Market Transformation
Pages
45
Time to read
44 mins
Publication
Language
English

Pages
45
Time to read
44 mins
Publication
Language
English
This research article explores the impact of AI on consumer behavior and market dynamics. By 2030, AI-friendly consumers are projected to drive 55% of spending, reshaping the customer journey across learning, buying, and usage phases. The study identifies key consumer segments and outlines strategic priorities for businesses to adapt to this new landscape. Gain insights into the future of AI-driven markets and the importance of understanding evolving consumer expectations.