Transforming the Pre-Show Experience in Exhibitions

This research article explores the $46.5 billion global exhibition industry's recovery post-COVID-19, highlighting the disconnect between growth and customer satisfaction. It discusses how multi-agent AI technology can enhance the pre-show experience by improving lead generation, personalisation, and ROI for organisers and exhibitors. The paper emphasizes the importance of a seamless pre-show journey to set the stage for successful events and outlines the strategic application of AI tools to add