Transforming the Pre-Show Experience in Exhibitions

This white paper discusses the transformation of the exhibition industry, valued at $46.5 billion, through the strategic application of AI technology in the pre-show experience. It outlines the industry's recovery post-COVID-19, noting a year-on-year growth rate of 20%, while also highlighting a concerning disconnect between growth figures and customer satisfaction. Organisers are challenged to meet the demands of exhibitors and attendees for better ROI metrics, personalised experiences, and high-quality connections. The paper details the critical phases of the pre-show journey, including strategic acquisition, value-driven engagement, and optimised onboarding, and emphasizes the necessity of AI-powered solutions to enhance these processes. It also identifies the current market trends, including the uneven adoption of AI technologies among industry players, and presents the Cognizant Neuro® AI Multi-Agent Accelerator as a transformative solution to streamline operations and improve the overall exhibition experience.