Data-Driven Enrollment Growth Strategies at Dominican University

This case study outlines the collaboration between Dominican University and Collegis Education aimed at enhancing enrollment through data-driven strategies. The university faced challenges such as siloed data and staffing gaps in its admissions team, which hindered effective outreach. In response, Collegis connected various systems including CRM and marketing analytics to create a centralized platform for data activation. The strategy focused on optimizing the student journey and increasing engagement for both undergraduate and graduate programs. The results demonstrated significant improvements, including a 48% increase in first-year undergraduate applications and a 31% rise in enrollments. The partnership also emphasized the importance of actionable data and personalized outreach to meet ambitious enrollment goals. Overall, the case study illustrates how leveraging data can lead to substantial growth in student enrollment and engagement.