This IDC PlanScape document discusses the concept of treating data as a product to address the increasing complexity of data landscapes and improve business outcomes. It outlines the challenges faced by organizations, particularly chief data officers, in maximizing data utility and enhancing productivity among data workers. The document emphasizes the benefits of data products, including improved accessibility, faster time to value, and support for digital business growth and innovation. It also highlights the role of data products in facilitating artificial intelligence initiatives by ensuring high-quality data for model training. Furthermore, the document presents recommendations for implementing a data-as-a-product approach, such as securing executive support, initiating manageable projects, and fostering collaboration among teams. The text concludes with a discussion on the importance of defining data products along dimensions of access, value, and ownership to drive organizational success and improve governance.