Comintelli
Competitive Intelligence Maturity Models Review and Frameworks
Pages
24
Time to read
60 mins
Publication
Language
English
Pages
24
Time to read
60 mins
Publication
Language
English
This document is a research article that systematically reviews the existing literature on Competitive Intelligence Maturity Models (CIMMs) to propose a unified model and implementation frameworks. The article emphasizes the importance of CI in enhancing organizational performance, particularly in a volatile and complex business environment. It outlines the methodology used to identify and integrate various CIMMs from scholarly databases and other sources, ensuring a comprehensive analysis of the subject. The proposed unified CIMM (UCIMM) aims to cover all dimensions of CI, providing organizations with a framework for assessing and developing their CI practices. The article also discusses the challenges organizations face in maintaining CI maturity levels and the need for a structured approach to navigate these challenges. The findings are intended to contribute to both academic research and practical guidance for CI practitioners, enhancing decision-making quality and organizational performance.