Furniture Brand Ecommerce Software Consolidation Case Study

This case study details how a furniture brand with over $300 million in annual revenue on Amazon addressed challenges related to their ecommerce software. The brand faced issues with their previous platform, Pacvue, which limited their ability to scale and consolidate their technology stack beyond retail media. They lacked clear insights into improving retail media performance and other areas such as supply chain profit recovery and digital shelf analytics. The brand aimed to optimize their retail media strategy and gain a competitive edge. By integrating various functions into a single platform, they achieved complete visibility into performance drivers and automated key processes. The results included a 4% increase in ad conversion and a 21% increase in total Share of Voice over the prior period, demonstrating the effectiveness of the new integrated approach. The case study outlines the problem, the implemented solution, and the positive outcomes achieved within three months.