Prime Big Deal Days 2023 Snapshot Report

This document is a snapshot report detailing the performance of Prime Big Deal Days 2023 (PBDD23) during the first 10 hours of the event. It presents internal data from CommerceIQ’s REM Platform, comparing sales metrics between PBDD23 and Prime Day 2023 (PD23). The report indicates that PBDD23 experienced an increase in hourly sales of approximately 4.5 times compared to the average, although it still lagged behind PD23 by about 53% in revenue. The report highlights that certain categories, particularly Pet Products, are showing stronger performance and higher unit conversion rates than the average. Additionally, it notes a decline in overall traffic, with a drop of up to 62% compared to the preceding 28 days. The report also includes various metrics such as changes in ordered revenue and unit conversion percentages across different product categories, providing a comprehensive view of the sales dynamics during this promotional period.