State of Retail Ecommerce Trends Report Q1 2024

This document is a trends report detailing the state of retail ecommerce for the quarter ending March 2024. It outlines key takeaways and performance metrics from Q1 2024, including a 10.4% increase in ordered units and a 0.9% decline in average selling price (ASP), which contributed to a 7.4% decrease in gross margins. The report emphasizes the need for brands to reduce cost of goods sold (COGS) and adjust advertising strategies to optimize for incrementality in response to declining profitability. Additionally, it discusses inventory management improvements, noting a 10.4% year-over-year increase in inventory levels and a 22.5% reduction in revenue losses due to stockouts. The report also presents a total industry overview, highlighting trends in ordered revenue and gross margins across various categories, and suggests strategies for brands to enhance inventory forecasting and maintain stock levels that align with consumer demand. The document provides a comprehensive analysis of the retail ecommerce landscape as brands prepare for upcoming sales events.