Summary
This report provides an analysis of the sales performance during the Turkey 5 event, which encompasses the five days starting with Thanksgiving Day and ending on Cyber Monday. The document outlines key performance metrics from 2022, indicating that sales were heavily concentrated on Black Friday and Cyber Monday, with expectations for similar patterns in 2023. It details the revenue impacts across various categories, including Baby, Beauty, Electronics, and Grocery, noting that Turkey 5 generally produced higher sales spikes compared to Fall Prime Days, but lower than Summer Prime Days. The report also highlights advertising spending trends, revealing that brands allocated more ad dollars during Turkey 5 compared to Fall Prime Day, although profitability metrics indicated lower unit margins relative to other major sales events. Additionally, it discusses traffic patterns and return on ad spend (ROAS), suggesting optimal ad spend strategies based on historical performance data. The insights are derived from internal data aggregated from CommerceIQ’s REM Platform.
