Audi In-Car Commerce Integration Case Study

This case study details how Audi, a German luxury car manufacturer, successfully integrated in-car commerce across 26 countries. Faced with the challenge of adapting to changing customer requirements and modernizing their technical capabilities, Audi sought to replace their traditional corporate mentality with an agile approach. The Audi commerce platform was developed with core values of speed, adaptiveness, and effectiveness, utilizing commercetools as its backbone. This allowed Audi to establish a scalable global commerce infrastructure that supports new eCommerce business models. The integration enables customers to purchase car upgrades and additional features through the myAudi app, with initial launches in Germany followed by expansions into other European markets. The product information management system now operates on the commercetools platform, facilitating the maintenance of essential product data and ensuring seamless connectivity across various output channels. This strategic move has positioned Audi to leverage modern digital commerce effectively.