Bikes.de Composable Commerce Architecture Implementation

This case study details the implementation of a composable commerce architecture by Bikes.de, a digital marketplace that connects over 100 specialized dealers and offers around 5,000 bicycles and e-bikes. The objective was to create a minimum viable product (MVP) and launch the online marketplace within 100 days. The document outlines the challenges faced, including the need for a modern frontend and the integration of various ERP systems to streamline digital reservation and payment processes. The headless shop approach provided the necessary flexibility for Bikes.de's complex marketplace model. The success of the implementation is attributed to the composable commerce infrastructure, which improved conversion speeds and simplified backend product information management. Additionally, the integration of a payment service and deeper connections to retailers' ERP systems enhanced product matching and order management. The case study also mentions the establishment of a biking magazine on the frontend, powered by Contentful, to engage customers further.