Mission Linen Supply Response to Market Changes

This case study details how Mission Linen Supply adapted to sudden market changes due to the Covid-19 pandemic by enhancing its eCommerce capabilities. Founded in 1930, Mission Linen Supply is a family-owned company that provides products and services primarily to hospitality, medical, and industrial sectors. The pandemic severely impacted their rental and direct sales, as their main customers, restaurants and hotels, were forced to close. In response, the company quickly transitioned to a digital sales model, utilizing commercetools to develop a new B2B online shop. The implementation of a headless commerce approach allowed for rapid development and deployment, resulting in a 200% increase in product offerings within a year. The new online platform enabled customers to shop seamlessly, whether online or offline, and introduced new revenue streams that helped the company navigate the challenges posed by the pandemic. The case study illustrates the successful integration of digital solutions in response to market demands.