Purple Innovation Inc. Composable Commerce Case Study

This case study details how Purple Innovation Inc., a mattress company, transitioned from a monolithic eCommerce platform to a composable commerce solution to address scalability challenges. Founded in 2015 and launching its online business in 2017, Purple initially relied on a legacy CMS and a basic eCommerce platform. However, as their unique products gained consumer interest, they faced limitations in their platform's ability to support evolving marketing needs. In response, they adopted commercetools' enterprise headless, API-first solution. Despite initial setbacks with their systems integrator, Purple partnered with DMI to implement a new checkout experience in time for the holiday season. The successful launch allowed Purple to fully transition away from their legacy system, enhancing their flexibility and scalability. The case study outlines the features provided by commercetools, such as unified cart, catalog management, and order management, which have enabled Purple to optimize their operations and continue to grow.