Total Economic Impact Study of Salesforce Commerce Cloud

This document is a Total Economic Impact™ study commissioned by Salesforce and conducted by Forrester Consulting. It examines the potential return on investment (ROI) that organizations may achieve by implementing the Salesforce Commerce Cloud Composable Storefront. The study outlines how the Composable Storefront allows retailers to create adaptable and efficient e-commerce sites by decoupling the front-end and back-end components. It details the benefits of improved site performance, reduced technical debt, and enhanced developer productivity. The report includes interviews with representatives from organizations that have adopted the Composable Storefront, highlighting their experiences and the financial impacts observed. Key findings indicate significant benefits, including increased developer capacity and improved conversion rates, leading to a net present value (NPV) of $7.46 million and an ROI of 271% over three years. The study also presents a framework for evaluating the financial implications of adopting the Composable Storefront.