Concept is a business services company based in the United States, established in 2002, with a workforce ranging from 51 to 200 employees and reported revenue of approximately $34 million. The company operates across multiple sectors, including healthcare, manufacturing, media, and advertising. Concept specializes in developing strategic solutions for businesses, as evidenced by their collaboration with Hyster-Yale, where they implemented an outbound calling campaign aimed at enhancing customer feedback collection. This initiative enabled Hyster-Yale to make informed decisions regarding customer experience improvements. Additionally, Concept improved inbound lead management processes, which enhanced response times and the quality of leads for Hyster-Yale's dealer network. Their services also include targeted marketing outreach strategies, focusing on understanding key decision-makers and fleet compositions to support clients in expanding their market presence. The company’s documented expertise reflects a commitment to leveraging data and technology to optimize client operations and customer engagement.