How to Choose the Right Digital Experience Platform

This guide provides a comprehensive framework for selecting an appropriate digital experience platform (DXP). It begins by outlining the complexities digital leaders face, including fragmented customer data and the need for personalized experiences. The guide is informed by interviews with industry experts and survey data from over 200 digital stakeholders across various roles and industries. It discusses the current DXP investment landscape, highlighting investment forecasts, priorities, and barriers. Key investment priorities include AI and machine learning tools, content management systems, and analytics capabilities. The guide also identifies important attributes to consider when evaluating DXPs, such as advanced personalization, pre-built integrations, and harmonized platform user experience. These attributes are crucial for driving digital transformation and delivering business value. The document aims to equip organizations with the knowledge necessary to make informed decisions regarding their DXP investments and strategies for the upcoming year.