Enabling Modern Capabilities for Pharma Commercial Operations

This case study details the challenges faced by a US subsidiary of an international pharmaceutical company that outgrew its legacy CRM system. The existing system was inflexible and costly, leading to difficulties in tracking field activities and generating performance reports. As their contract with the legacy provider was expiring, the company sought a modern solution that included ongoing support for their commercial operations. Conexus proposed the Conexus Turnkey Solution (CTS), integrating Veeva CRM with their expertise. The implementation targeted 60 sales representatives and various operational staff, ensuring a comprehensive data migration and system configuration. The project included stakeholder training and the deployment of user-friendly interfaces. The results demonstrated a successful transition to a modern technology suite, enabling the client to meet their operational needs efficiently. Conexus continues to provide ongoing support, enhancing reporting capabilities and managing data processes for the client.