Confiant

Overview

Confiant is a software company based in the United States, founded in 2013, that specializes in digital advertising technology, focusing on ad quality, security, and privacy. The company employs between 11 and 50 individuals and has reported revenue of approximately $30 million. Confiant's expertise is reflected in its published technical report, which serves as a benchmark for digital ad quality and security, detailing the state of the industry and providing insights into malvertising and ad quality indices. The report highlights critical metrics such as violation rates by country and browser, security violation rates associated with various supply-side platforms (SSPs), and trends in ad quality violations. Notably, it indicates significant fluctuations in security threat levels across different browsers and provides a comprehensive analysis of the ad ecosystem's performance in relation to user safety. This focus on data-driven insights positions Confiant as a key player in enhancing the integrity of digital advertising through its technological solutions.

Industry