Guide to Getting Started with SMS Marketing

This guide provides a detailed overview of the necessary steps to initiate SMS marketing through Constant Contact. It outlines the foundational elements required before sending text messages, such as gathering a Tax ID or EIN for corporations and partnerships, creating sample SMS message content, and establishing a valid method for capturing SMS opt-ins. The guide explains the importance of having a registered website linked to response messages and highlights the need for state registration compliance. Additionally, it emphasizes the necessity of a privacy policy and terms of service, which inform subscribers about data collection and expected communication frequency. Effective strategies for collecting SMS text message consent are discussed, including the use of website pop-ups and promotional messaging. The guide concludes with recommendations for consistent messaging and the establishment of a subscriber list to enhance the efficacy of SMS marketing efforts.