Driving Retail Growth with eRetail Audit Marketplace

This case study details the collaboration between a leading consumer goods company and dosfarma.com, aimed at driving mutual growth through enhanced data collaboration. The company identified the need for a solution to demonstrate brand performance and create a measurable joint business plan (JBP). They utilized the eRetail Audit Marketplace, a data collaboration platform, to gain insights into category sales drivers and consumer behavior. The implementation of this platform resulted in significant improvements, including a 30 percentage point increase in share of assortment and a 0.5 percentage point rise in buy rate. Additionally, the company achieved a 12% increase in sales value compared to the previous quarter. The JBP included goals for brand positioning and a co-investment plan, which further solidified the partnership. The outcomes of this collaboration not only enhanced the company's market share but also showcased their commitment to mutual growth with dosfarma.com.