Collaboration for Ameren Missouri Demand Response Program

This document is a case study detailing the collaboration between Sensi, AM Conservation Group (AMCG), and Ameren Missouri to enhance customer engagement through a demand response program. The case outlines the background of Ameren Missouri as an energy provider and the challenges faced in maintaining customer satisfaction while achieving sustainability goals. It describes the innovative solution developed for the third year of the program, which included a bundled offer featuring Sensi smart thermostats and Emporia smart plugs. The marketing strategy employed a multi-channel approach, utilizing promotional emails, postcards, and digital ads to reach a wide audience. The results of this collaboration are presented, highlighting significant metrics such as conversion rates and customer enrollment in the Peak Time Savings program. The case study emphasizes the importance of coordinated efforts among the partners to ensure a positive customer experience and gather valuable data for future initiatives.