This case study presents the experiences of Jeff Korb, a freight broker turned Oversight services specialist at Copeland, who addresses challenges in the transportation industry related to visibility and tracking. Korb highlights the inefficiencies faced by freight brokers, particularly during the COVID-19 pandemic, which exacerbated existing issues in supply chain management. The study outlines the development of Oversight cargo services, a suite of resources aimed at improving operational efficiency in the cold chain. These services utilize real-time tracking and data analytics to enhance decision-making and reduce costs. Korb emphasizes the importance of accurate data in identifying reliable service providers and managing temperature-sensitive shipments. The case study also discusses the innovative Reports & Scorecards feature, which helps clients assess carrier performance and ensure compliance with contractual obligations. Overall, the document illustrates the potential for data-driven solutions to transform traditional practices in the freight and logistics sector.