Summary
This case study outlines the collaboration between RagingBull and CopyPress, initiated in September 2019, aimed at enhancing RagingBull's organic traffic and sales through a comprehensive content marketing strategy. RagingBull, established in 2017, sought assistance in developing quality content that could effectively rank in search engine results pages (SERPs). CopyPress provided a full range of support, including strategy formulation, content production, and reporting. The project involved creating a content calendar and promotion schedule, along with an SEO strategy targeting high-value terms. Over a six-month period, CopyPress produced 210 new resource pieces and updated 240 existing content items, resulting in a significant increase in monthly organic traffic to 100,000 users as reported by Google Analytics. This campaign successfully positioned RagingBull as an authority in the stock market industry, demonstrating the effectiveness of ROI-focused content.
