Corero Market Scoping Study Preliminary Quantitative Report

This document is a preliminary quantitative report for the Corero Market Scoping Study conducted in 2025. The primary objective of the study is to enhance brand awareness of Corero as a leader in DDoS protection and to gather insights into market challenges, buyer personas, and selection requirements. The methodology includes an online survey executed from April 30 to May 9, 2024, targeting organizations with annual revenues exceeding $25 million and employing over 50 people, specifically those involved in DDoS solutions. The report presents key findings regarding brand awareness, the frequency of cyber-attacks, and the motivations behind such attacks. It details that 4 in 10 organizations have experienced a cyber-attack at least monthly, with DDoS attacks being a significant concern. The report emphasizes the need for Corero to leverage these findings to improve its messaging and marketing strategies, particularly in addressing the pain points of potential clients regarding DDoS threats and solutions.