2025 State of AI Adoption in Car Dealerships Survey Report

The document is a survey report that examines the current state of AI adoption in car dealerships, focusing on insights gathered from 200 senior decision-makers in the automotive sector. The report outlines key findings regarding the importance of AI for dealership success, highlighting that 95% of dealers believe AI technology is critical for their future operations. It details the challenges faced by dealerships in leveraging customer data for personalization and marketing, with 91% of respondents acknowledging AI's role in overcoming these challenges. The report also discusses anticipated changes in AI budgets for 2025, with 81% of dealers expecting an increase in their AI investments. Furthermore, it emphasizes the perception of AI as an enhancement to operations rather than a replacement for human employees, with 72% of dealers agreeing on this point. Overall, the report provides benchmarks and insights aimed at executives and decision-makers in the automotive industry, emphasizing the need for increased AI adoption to meet evolving consumer expectations.