2023 Digitization of Car Buying Study

This document is a research report detailing the findings of the 2023 Digitization of Car Buying Study conducted by Cox Automotive. It outlines key takeaways regarding the satisfaction levels of dealers and shoppers with digital retailing solutions. The report indicates that satisfaction remains high, with personal connections emerging as a significant benefit of digital retailing. It highlights that shoppers are willing to provide information for a more customized experience, while also noting areas for improvement, such as deal continuity impacted by data inaccuracies. The report emphasizes the importance of a hybrid digital approach to streamline the sales process and enhance customer confidence. Additionally, it presents statistics on how digital retailing positively affects various business areas, including customer satisfaction and employee efficiency. The findings suggest that while digital tools drive efficiency, they also serve to strengthen personal connections between dealers and shoppers.