Summary
This guide discusses nine industry trends that are likely to affect revenue growth management (RGM) strategies in the consumer packaged goods (CPG) sector in 2023 and beyond. The trends include the application of artificial intelligence (AI) to enhance decision-making and optimize revenue growth by predicting consumer preferences. It addresses the increasing importance of sustainability and transparency, as consumers demand corporate responsibility. The document outlines the challenges posed by inflation and economic uncertainty, urging managers to adapt pricing strategies to maintain competitiveness. It also highlights the significance of providing value to consumers without compromising quality, emphasizing that personalized experiences will become crucial. Additionally, the guide examines fluctuating price elasticities and the need for effective data analysis to inform strategies. Finally, it discusses the direct-to-consumer (D2C) model as an emerging strategy for companies to enhance relationships with consumers and drive loyalty.
