Managing Indirect Distributor Relationships in Trade Promotion Management

This document is a guide that discusses the management of indirect distributor relationships within the Trade Promotion Management (TPM) process. It outlines the differences between indirect distributor relationships and direct retailer relationships, emphasizing the complexities involved in managing indirect accounts. The guide explains that while indirect relationships can lead to efficiencies in trade promotion, they also require careful planning and management to maintain visibility and control over promotions. It details how CPGvision's software can assist in harmonizing various data types, such as sell-in, sell-through, and sell-out data, to facilitate effective management of indirect accounts. Additionally, the guide addresses common questions regarding the setup and management of indirect customers, including account planning and accrual management. By leveraging the capabilities of the CPGvision platform, businesses can enhance their trade promotion strategies and improve overall market efficiency.