Summary
This document is a guide outlining the creative advertising guidelines for the BidCore Platform. It aims to ensure that all advertisements available on the platform maintain high quality and provide an acceptable experience for viewers. Advertisements must be suitable for a general audience and comply with applicable laws, regulations, and industry standards. The guidelines specify requirements regarding background colors, distracting elements, fake functionality, image quality, and intended formats for ads. Additionally, the document details restrictions on animation and video ads, including maximum lengths and necessary controls. Prohibited content is also addressed, emphasizing adherence to BidSwitch Buy-side policies. The guidelines highlight the responsibilities of advertisers to ensure compliance and the potential consequences of non-compliance, including the right of BidCore to reject or modify ads. Overall, the document serves as a comprehensive framework for advertisers using the BidCore Platform.
