Operational Framework for Gong cha Franchise Network

This case study details Gong cha's implementation of Zenput to enhance operational consistency across its franchise network in North America. With over 400 locations, Gong cha faced challenges related to service quality, brand integrity, and communication among stores and franchisees. The company aimed to streamline operations while preparing to expand by opening an additional 300 stores in the U.S. within two years. The adoption of Zenput allowed Gong cha to standardize processes, improve communication, and increase compliance with brand standards. Key results included a 49% improvement in daily task completion, a 25% increase in guest return rates, and a 20% rise in brand standard compliance. The case study outlines how real-time data and standardized operations contributed to better decision-making and operational performance, ultimately reinforcing Gong cha's commitment to excellence in the competitive premium tea market.