Summary
This document is a guide outlining the agency's guidelines for the use of generative AI. It identifies the need for the agency to evaluate and codify the role of generative AI in various functions such as content creation, market research, and strategic planning. The guidelines focus on establishing principles around transparency, acceptable and unacceptable uses of generative AI, accuracy and bias management, confidentiality, and legal obligations. Transparency is emphasized as essential for maintaining client trust, requiring disclosure of AI usage and data sources in work products. Acceptable uses include market research and creative ideation, whereas unacceptable uses prohibit AI-generated content in client work unless approved. The document also discusses the implications of copyright law on AI-generated content, stressing the need for caution. By providing these guidelines, the agency aims to ensure responsible and ethical use of generative AI in its operations.
