Summary
The 2022 Cuebiq Attribution Benchmark Report presents data derived from footfall attribution reports created for clients across various industries during the 2020-2021 period. The report aims to provide marketers with relative standards to evaluate their campaign performance against others in their respective verticals. It covers key metrics such as Uplift, Visit Rate, Incrementality Effect, and Cost per Incremental Visit. Each metric is analyzed across different verticals, allowing users to identify thresholds that categorize campaigns as low, medium, or high-performing. For instance, a retail campaign with a 5% uplift is classified as medium performance. The report also includes specific data points for various sectors, enabling users to compare their campaign metrics with industry benchmarks. This structured approach allows marketers to assess their performance relative to established standards, facilitating informed decision-making regarding their marketing strategies.
