Competitive Mobile UX Benchmarking for Beauty Websites

This document presents a detailed benchmark analysis of four leading beauty and cosmetics websites—Clinique, Fresh, Lush, and Sephora—focusing on user experience across five dimensions: Appearance, Clarity, Usability, Credibility, and Loyalty. It outlines the methodology, participant tasks, and insights gained from user testing to help businesses understand their competitive positioning in the beauty industry.