Digital Asset Management Solution for CPG Industry

This document is a case study detailing the implementation of a Digital Asset Management (DAM) solution for a global beverage company in the Consumer Packaged Goods (CPG) sector. The company faced significant challenges with its existing DAM system, which could not scale to meet the demands of its rapid growth across various brands and regions. To address these issues, the company selected OpenText Media Management (OTMM) as its new DAM platform and partnered with CyanGate for implementation and optimization. The case study outlines the specific challenges encountered, such as difficulties in content distribution and tracking, and highlights the successful migration of over 100,000 assets to the new system. Post-implementation, the document describes improvements in user adoption, data integrity, and workflow efficiency. The collaboration with CyanGate is emphasized as crucial for configuring the DAM to meet industry-specific needs, thereby enhancing overall performance and supporting future growth.