Global Digital Shopping Index Australia Report

The Global Digital Shopping Index Australia Report is a comprehensive study that examines the impact of digital channels on retail shopping in Australia, particularly in the context of the COVID-19 pandemic. Based on surveys of 1,899 consumers and 585 merchants conducted in August and September 2020, the report outlines how Australian consumers are increasingly utilizing digital technology for their shopping needs. It details the shift towards digital-native shopping journeys, which have risen by 19 percent since the onset of the pandemic, alongside a notable increase in online cross-channel shopping experiences. The report compares these trends with those in the United States, highlighting that while in-store shopping remains prevalent in Australia, there is a growing preference for digital features that enhance convenience and value. Additionally, it discusses the satisfaction levels of different shopping experiences, emphasizing that online-native journeys provide greater satisfaction compared to traditional in-store shopping. The findings indicate a significant transformation in consumer behavior towards digital shopping in Australia.