Summary
This technical report outlines the AI-Native Go-To-Market (GTM) Playbook for the years 2025 to 2030, focusing on the challenges faced by B2B SaaS founders and revenue teams. It highlights the execution gap in GTM strategies, exacerbated by limited resources and the rapid integration of artificial intelligence (AI) in business processes. The report details the macro trends driving AI adoption, including significant increases in global spending on AI software and the necessity for data-driven decision-making. It presents various use cases for AI across the GTM funnel, such as content marketing, sales development, and customer success agents, emphasizing the importance of human-AI collaboration. Additionally, the report discusses the risks associated with agentic AI projects and provides a roadmap for future-proofing GTM strategies through 2030. Practical action items are included to assist leaders in implementing AI effectively while maintaining oversight and governance.
