Gateway Bank Digital First App Implementation Case Study

This case study details the collaboration between Data Action (DA) and Gateway Bank in implementing the Digital First solution to enhance the bank's digital offerings. Gateway Bank, established in 1955, serves over 30,000 members and manages more than $1.3 billion. The Digital First solution allows for feature development across multiple platforms using a single code line, thereby streamlining the process. User testing was conducted with a pilot group from Gateway's customer base to refine the user experience. The upgraded app was rolled out in October 2022, with a comprehensive communication strategy to inform customers. As of the initial rollout, 4,500 customers are using the app, which includes features such as balances, funds transfer, and personalized content feeds. Future enhancements are planned, including internet banking by the end of 2023. The case study highlights the collaborative approach taken by DA and Gateway to ensure a smooth transition and ongoing improvements to meet customer needs.