Summerland Bank Digital First Implementation Case Study

This case study details the implementation of the Digital First solution by Summerland Bank, which was formerly known as Summerland Credit Union. Established in 1964, Summerland Bank serves the Northern Rivers region of New South Wales. Following a devastating flood in March 2022, the bank rebuilt its Lismore branch using flood-resistant materials and refreshed its brand identity. The case study outlines the collaborative process between Summerland Bank and DA, the technology provider, to enhance the bank's digital experience. Key steps included exploring customer needs, reviewing branding requirements, and conducting design sessions. The phased migration process culminated in the launch of the new mobile banking app in April 2023, which features personalized dashboards, financial tracking tools, and customer feedback options. The case study emphasizes the importance of community engagement and how the Digital First app aims to empower customers and improve their financial wellbeing.