2022 Global Data Management Research Benchmark Report

This benchmark report presents the findings of the 2022 Global Data Management Research conducted by Experian. The study focuses on how organizations are adapting their data management strategies to enhance agility and flexibility in a rapidly changing market environment. It surveyed over 900 data practitioners and business leaders across North America, Europe, and Australia, highlighting the critical role of high-quality data in improving customer experience and operational efficiency. The report outlines key priorities for organizations, including digital acceleration, data agility, and workforce development. It emphasizes the importance of data quality, revealing that a significant percentage of organizations believe poor-quality data negatively impacts their operations. The report also discusses the reliance on various data channels and the need for organizations to invest in data management to respond effectively to market changes. Overall, it underscores the necessity of trustworthy data for informed decision-making and maintaining competitive advantage.