Summary
This report analyzes shopper behavior during the Black Friday shopping period, specifically comparing data from November 29, 2024, to an ordinary day on October 25, 2024. It is intended for consumer packaged goods (CPG) and ecommerce leaders who require reliable intelligence to navigate the complexities of the digital shopping landscape. The report outlines the performance of four major global marketplaces: AliExpress, Amazon, eBay, and Temu, and examines various aspects of shopper behavior, including traffic sources, retailer competition, search keywords, on-platform behavior, and purchase patterns. The analysis is supported by data from the Datos clickstream panel and covers regions including Europe and the USA. Key sections of the report include insights on shopper journey entry points, marketplace dynamics, on-site discovery, conversion rates, and missed opportunities, providing a comprehensive view of consumer behaviors before and during the peak shopping season.
