Summary
This report is a comprehensive analysis of user behavior regarding search, AI, and e-commerce across the US and Europe for the second quarter of 2026. It draws on clickstream data from a large-scale panel of tens of millions of active desktop users, providing insights into platform share, search behavior, e-commerce activity, and content engagement. The report identifies emerging trends such as zero-click searches and shifts in search intent, while also noting regional contrasts in platform usage. Traditional search continues to dominate desktop activity, with AI tools showing significant growth. The report details the performance of major search engines, highlighting Google's continued market leadership and Bing's gradual growth. Additionally, it discusses the stabilization of e-commerce activity and the varying adoption rates of AI tools in the US and Europe, reflecting broader user sentiment and legislative actions. The findings aim to equip businesses with actionable data to inform their content strategies and SEO planning.
