21-Day Trade-In Lead Internet Sales Process

This document is a guide detailing the 21-Day Trade-In Lead Internet Sales Process recommended by Stauning Solutions Group for managing trade appraisal form leads. It outlines the basic steps dealers should follow to reconnect with prospects who have submitted trade leads. The guide emphasizes the importance of compliance with legal standards, such as the CAN-SPAM Act and TCPA, before implementing any part of the process. It provides a structured timeline for dealer actions, including phone calls, emails, and text messages, over the 21 days following a lead's arrival in the CRM. The document also includes critical reminders about the effectiveness of communication methods and the timing of outreach efforts. It suggests that after 21 days, non-responsive prospects should be marked as 'Lost' in the CRM to avoid spam complaints, while still allowing for targeted messaging aligned with their initial inquiries.